The Growth Partnership has introduced a new survey tool designed to help accounting firms assess their marketing efforts.

Accounting Marketing Quotient is a free tool available to accounting firms interested in addressing and solving their firm’s growth and marketing concerns. An online assessment of 27 questions tests the firm’s aptitude in four areas of marketing, including clients, referral opportunities, prospective clients and supporting activities.

During the 10-minute process, participants answer questions about the firm on a scale of 1 to 10. At the end of the assessment process, the firm is scored on each discipline and receives recommendations and resources to increase their success in each discipline.

“Our goal was to give firms a free tool that enables them to dial in on their marketplace and growth concerns, and give them resources and recommendations so they can improve those marketing efforts,” said Charles Hylan, a shareholder at The Growth Partnership.

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