(Bloomberg) Mark Frissora, chief executive officer of Hertz Global Holdings Inc. stepped down today after investors had pushed for his removal, citing accounting and operational missteps.

Frissora is leaving both the chairman and CEO roles for personal reasons, the Naples, Florida-based company said in a statement. The board appointed Brian P. MacDonald, CEO of Hertz Equipment Rental Corp., to serve as interim CEO and Linda Fayne Levinson, independent lead director, has been appointed independent non-executive chairman. The board has begun a search for a permanent CEO.

Frissora, 59, was appointed CEO in 2006 before Hertz’s initial public offering. He oversaw the company’s 2012 acquisition of Dollar Thrifty Automotive Group Inc., which shrank the number of major rental-car companies to three from four. Hertz has been unable to capitalize on the pricing power that consolidation created.

The shares of the rental-car company rose 5.9 percent to $30.15 at 8:06 a.m. before regular trading. Hertz had slipped 0.6 percent this year through Sept. 5, trailing Avis Budget Group Inc.’s 64 percent gain.

Hertz hasn’t reported financial results from the first or second quarters and has said that it can no longer rely on its past three years of financial statements.

Investor discontent increased this summer. In August, investor Fir Tree Partners, which held 3 percent of Hertz’s shares, urged the company’s board to replace Frissora because the firm disapproved of how he’s running the car-rental provider.

Fir Tree, which holds 13.8 million Hertz shares, said Aug. 20 Frissora is responsible for accounting and management missteps that have weighed on the shares.

Enter Icahn
Then billionaire Carl Icahn said he wanted to meet with Hertz to discuss accounting issues and operational failures related to the company’s underperformance relative to peers and a “lack of confidence in management,” according to a corporate filing.

Other investors holding more than 4 percent of Hertz also urged the board last month to replace Frissora, according to people with knowledge of the matter who asked not to be identified because the discussions with Hertz have been private.

Hertz said in August that lead independent director George Tamke was retiring from the board and was replaced by Levinson.

The elevation of Levinson to lead director suggested the Hertz board was looking for someone to sort through the situation and take control, said Jay Lorsch, a corporate governance professor at the Harvard Business School.

“She is tough,” he said in an interview. “They were probably looking for someone to take charge. They’re picking someone who has both the breadth of business experience and the determination to get it right.”

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