[IMGCAP(1)]You’ve got enough work to keep a marketer busy full-time and you can afford to hire one, but what’s the best option: hire somebody in-house or work with an outside firm?

In a previous column, I discussed ways to establish whether the best source of marketing help for your firm is in-house or outsourced (see Should You Hire or Outsource for Marketing Assistance?). In a perfect world, all firms would have access to both options to turn to as the situation demanded. But in the real world, many professional services firms must make a choice between the two, at least temporarily. If you’ve already decided you have the work and the resources to support a full-time employee, ask yourself if you need a marketing person who is always accessible to you.

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