[IMGCAP(1)]You studied accounting in school and your years of professional experience have made you a real expert. That’s awesome and it’s something to be proud of, but it’s also somewhat of an anticlimax. The accountant knows accounting. It is a big deal, but it also isn’t.

Your clients count on you to know all the ins and outs of your field so that you can help them save money, plan appropriately and remain compliant. But to get their undying loyalty, the key is to know their field inside and out. As it relates to accounting, you also need to have a real understanding of what’s happening below the surface in their market segment, and you will gain a new level of respect from your clients.

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