Accounting firm network Horwath International has changed its name to Crowe Horwath to emphasize its association with Crowe Chizek.

Crowe changed its name last September to Crowe Horwath to emphasize its membership in the Horwath International network (see Crowe Chizek Gets New Name).

Horwath changed its name in order to capitalize on the awareness of the Horwath brand internationally and of Crowe in the United States. The firm’s new strategy is to create a single global brand to build awareness of Crowe Horwath as a highly integrated network of accounting and advisory services firms.

“In today’s world of rapid globalization and increasingly competitive markets, businesses around the world are expressing needs that our network is well positioned to serve,” said Crowe Horwath International CEO Frank Arford in a statement. “The combination of the Crowe brand in the U.S. with the strength of the Horwath brand internationally is our first step in building a single global brand to serve a global market.”

The Crowe Horwath network includes more than 140 independent accounting and advisory services firms, 560 offices, and 26,250 professionals and staff in more than 100 countries around the world. Combined network fee volume for the fiscal year ending December 2008 was greater than $3 billion.

“The recent Crowe and Horwath name changes support Crowe’s strategy to become a national firm that is recognized globally as a leading provider of audit, tax, risk and consulting services,” said Crowe Horwath LLP CEO Chuck Allen.

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