The International Federation of Accountants’ Professional Accountants in Business Committee has issued proposed guidance on how accountants can help businesses and their own firms do better forward-looking analysis.

The IFAC’s proposed International Good Practice Guidance, Predictive Business Analytics: Forward-Looking Measures to Improve Business Performance, is designed to help professional accountants working in commerce, industry, financial services, education, and the public and not-for-profit sectors, as well as their organizations, embrace predictive analytics to achieve better forward-looking performance insights.

Predictive business analytics can help professional accountants anticipate future events, forecast possible outcomes, and select actions and decisions to improve the performance of their organizations in response to changing market and industry dynamics.

“Today, more than ever, professional accountants in business must be capable of assisting their organizations to implement and utilize predictive business analytics,” said PAIB Committee chair Roger Tabor in a statement. “The guiding principles steer an organization in executing its strategies and facilitating decision making to improve strategy execution and operations throughout the organization.”

The PAIB Committee undertook this project to help contend with the rising expectations of professional accountants in business. The quality of management information expected by internal business users is expanding, both in terms of the range of data to be considered and the level of required analysis. From strategic issues to routine tasks, all executives, managers, and operational staff expect higher-quality information from professional accountants to support management and organizational decision making.

Professional accountancy organizations and other interested parties are encouraged to respond to the proposed guidance and help improve its applicability to professional accountants in organizations of all sizes.

To access the exposure draft and submit a comment, visit the International Center for Professional Accountants in Business online. Comments on the exposure draft are due July 29, 2011.

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