The Institute of Management Accountants has named Severin Wilson to lead its international endeavors in the newly created post of assistant vice president of international development.

Wilson will drive the group's international expansion efforts, focusing primarily on Europe and Asia. He previously served as director of strategic marketing services for Mediatime in Hamburg, Germany, and London, where he was responsible for the strategic management, development, coordination and execution of international branding and marketing strategies. Wilson also worked for the Financial Times in London and the Carter Presidential Center in Georgetown, Guyana, and Atlanta, Ga.

"With an increased presence in the international community, the IMA will be in an even better position to universally rebalance and strengthen the accountancy profession, and I am honored to be a part of the process," Wilson said.

Earlier this year, the 70,000-member IMA shifted its strategy to focus on branding the term "managerial financial professional" and to stake out a professional territory for the corporate accountant. In addition to working to distinguish management accountants from auditors, the IMA also said that it will enhance its two certification designations, the Certified Management Accountant and the Certified Financial Manager, to ensure that professionals seeking certification are being tested on skill sets that are currently used in business. The institute is also looking at the viability of standards in management accounting.

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