FINANCIAL SERVICES COMMAND TOP CONSUMER DOLLARConsumers are willing to pay an average of 5.2 percent more for financial services compared to other industries, according to a retail survey conducted by Kanbay Research Institute. In the poll, financial services topped such other sectors as communications, media content, restaurants and beverages, retail, and travel.

The study also identified the top performing financial services companies in each major category: banks - Comerica; investment firms - Goldman Sachs; consumer credit - Ford Motor Credit and Capital One Financial Corp.; insurance companies - GEICO; and credit bureaus - Equifax.

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