Intuit announced a new app partnership with business intelligence provider Fathom to give ProAdvisors better performance insights for their small business customers with a free Fathom single company license for life, discounts on the licenses for their clients, and dedicated support.

“Fathom is a highly-acclaimed reporting and financial analysis app ideal for ProAdvisors who are seeking to deliver more frequent and more engaging advisory and management reporting,” stated Chris Hamilton, leader of the Global ProAdvisor Program. “Not only is Fathom one of the top-rated apps that integrates with QuickBooks Online; its role in helping accounting professionals provide business insights delivers on our promise to ProAdvisors that we are dedicated to helping them save time, grow their practice and make a difference in their clients’ lives.”

With Fathom, accountants can create and share management reports and dashboards with key insights into clients’ businesses. The integration with QuickBooks Online will enable those users to track cash flow, growth and other key performance indicators; consolidate and monitor the performance of a group of companies to identify and discuss trends; and create branded, presentation reports for key stakeholders.

“Using Fathom is like delivering virtual CFO services to clients,” stated Fathom co-founder and director Daniel Walls. “Accountants love setting up tailored KPIs, tracking them against targets, ranking and comparing their clients, and consolidating companies in seconds.”

ProAdvisors can register for this Fathom offer here.

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