Intuit founder Scott Cook this week laid out how the latest software market trends will impact accountants and their clients at the California Accounting & Business Show and Conference.

Addressing accounting professionals and consultants on the importance of listening to customers, Cook said that product simplicity, which he said has fueled Intuit's success for the past two decades, will be the driving force for all software in the future.

Register or login for access to this item and much more

All Accounting Today content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access