[IMGCAP(1)]For many accountants, whether they're sole proprietors or managing partners at top 100 firms, managing the marketing efforts of their firm seems like a tricky proposition.

Let’s be honest, most accounting firms are led by accountants, and accountants aren’t exactly known for their creativity. But, as a managing partner or marketing director, you can focus your efforts on strategically directing your marketing and sales efforts, while leaving the creativity to your team or agency. Your responsibility is to organize, direct and manage marketing efforts in a manner that maximizes the results you achieve with a finite amount of time and resources.

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