In Part 1 of this article (Sept. 22-Oct. 5, 2008, page 27), I mentioned that I would discuss the changes that accounting firms need to embrace today. Here they are:1. Customize services - one size does not fit all. To meet the challenge of running smarter, firms must learn - as product companies have - that one size does not fit all. Firms today are offering customized services to their diverse client base. Even all clients in the same niche will not require the same level and type of service.

To provide this customized service, firms needs to understand the segments that make up that base. Go into any magazine store and you will find countless publications aimed at targeted segments. If you are an auto buff, you will find magazines for classic cars, luxury, exotics, hot rods, sport cars, foreign, vans, SUVs, etc.

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