Jayne V. Bates is in the home stretch of her one-year term as president of the Association for Accounting Marketing, which will end in July. Bates has served on the association’s board of directors since January 2001.Herself a CPA, Bates is currently the director of marketing for Carter, Belcourt & Atkinson PA CPAs, a firm based in Lakeland and Tampa, Fla. She has been with CBA for nearly 20 years, spending her first eight years with the firm as a professional staff accountant and serving in a marketing capacity during the rest of her tenure. Founded in 1989, AAM has worked to address the growing marketing and business development needs of public accounting firms and today more than 650 members located in the United States, Canada, England and Japan. The group will hold its annual conference in early June in Savannah, Ga. (More information is available at www.accountingmarketing.org/conference.asp).
In an exchange with WebCPA, Bates talked about the upcoming conference, changes in AAM’s membership demographics, the evolving role of marketers in accounting firms, and why firm leaders should view marketing as an investment of time, not just an investment of cash.
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