Northeast super regional CPA and business advisory firm J.H. Cohn has unveiled a new ad campaign with the tagline, “The Experience to Face the Unprecedented.”
The effort, which continues to use Major League manager Joe Torre as the firm’s spokesman, will appear in outdoor, print and radio spots. Currently print ads are running in The Wall Street Journal and The New York Times. Radio spots are scheduled to begin in September.
“The campaign was created to emphasize how our cumulative years of experience provide a meaningful prospective as we apply our technical skills to help clients meet the challenges in these unprecedented times," said Charles G.Ludmer, J.H. Cohn’s principal-in-charge of marketing.
Torre, currently the skipper for the Los Angeles Dodgers, has served as J.H. Cohn's corporate spokesman for four years.
The campaign, estimated to be between $5 million and $8 million was created by New York-based branding agency of DiMassimo Goldstein.
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