KPMG LLP has created a new group within the firm known as KPMG Strategy to help business clients execute enterprise-wide transformation strategies.

The group plans to leverage data analytics on behalf of clients. It will include both existing partners who come from within the firm, along with new talent recruited from outside the firm, to help clients with formulating strategy.

“In today's global landscape, demand for large-scale, transformational change continues to accelerate,” said KPMG LLP vice chair of advisory Lynne Doughtie in a statement. “Having an effective strategy is imperative for organizations to stay ahead of disruptions in their markets and to realize sustainable value over time. KPMG Strategy addresses this need head on through a full suite of strategy offerings that are closely integrated with the broad capabilities across KPMG.”

KPMG’s member firms internationally already advise about one-third of Fortune 100 companies on strategy, according to the firm. The creation of the strategy group in the U.S. firm is expected to further expand the service among multinational corporate clients.

“Particularly for large, global organizations, strategy is at the heart of transformation,” said Mark Goodburn, global head of advisory at KPMG International. “And the real, fundamental value for clients comes from continuing to link strategy through implementation.”

KPMG Strategy will use data and analytics to develop and execute new strategies to improve clients’ business growth and performance; advise them on their business models and capital allocation; and help them evaluate macroeconomic forces, sector dynamics and competitive positioning.

KPMG Strategy was formed through the realignment of KPMG’s current roster of strategy partners and the addition of senior strategy consultants and professionals from outside the firm. The team includes individuals with industry experience in industries such as energy, health care, life sciences, industrial manufacturing, technology and financial services, among others.

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