[IMGCAP(1)]Mark Twain once said, “The report of my death was an exaggeration,” upon learning that a newspaper carried his obituary. Talk about a bad way to start your day! “Honey, do I look that bad because people said I’m dead?”

Could the same be true for cold calling? We all see announcements for seminars or webinars offering us, for a price, the secret to “Never Cold Call Again.” But don’t those offers fall under the category of cold calling? Just wondering. So before we rush off to the grave site, maybe we should see if there is a need for an autopsy for cold calling first.

Register or login for access to this item and much more

All Accounting Today content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access