[IMGCAP(1)]Every accounting firm has a focus all its own. You serve some special niche or deliver services with a distinctive style that differentiates your firm from the rest of the crowd.
You’ve put careful thought into firm-wide analysis and discussion of exactly what sets you apart. This deep level of understanding about your firm and its services allows you to establish strong branding and craft precise, descriptive marketing messages to your target market.
Register or login for access to this item and much more
All Accounting Today content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access