Garden City, N.Y. (Feb. 3, 2004) -- Long Island accounting and advisory firm Janover Rubinroit LLC has expanded its niche services and once again gained a foothold in New York City with the merger of Rosenzweig & Maffia LLP into its fold.

Rosenzweig & Maffia, a $1.1 million firm with two partners and seven employees, specializes in entertainment, theater arts and sports accounting. The firm will operate under the Janover Rubinroit name. R&M founders David Rosenzweig and Joseph A. Maffia serve as co-managing partners of the New York office.

“We reached a point where we realized we were too big to be small, and too small to be big,” Rosenzweig told WebCPA.com. “We had to do something to get to the next level. We spoke to a lot of firms last year and we were most comfortable with [Janover]. And they were looking to come into New York, so it was a nice fit.”

The move marks Janover’s re-entry into Metro New York, according to managing partner Michael Goodman, who noted that the firm previously had a New York location that it shuttered in 1996. Prior to the merger, Janover Rubinroit had 45 employees, including six partners, and gross revenue of $5.5 million. The firm specializes in serving broker/dealers, retail, real estate and professional service companies.

The merger also strengthens Janover’s existing entertainment practice and adds another niche to its arsenal -- royalty reviews, which R&M does through a separate entity, R&M Royalty Review. That practice, with revenues of about $350,000, will become part of JR Group, which encompasses Janover Rubinroit and its four affiliated businesses: JRF Asset Advisors LLC, JRS Financial Services LLC, Outsource Your Books, and JR Benefit Services LLC.

Goodman noted that the deal marks the firm’s fourth since 1998, when it merged in Marc Stoltz & Co., followed by the 1999 merger of Freeberg & Freeberg CPAs, and the February 2002 merger of Samuel Greenberger CPA PC. He said his firm is looking to acquire other firms that specialize in entertainment, royalty review and broker/dealers.

-- Melissa Klein

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