Garden City, N.Y. -- Long Island accounting and advisory firm Janover Rubinroit LLC has expanded its niche services and once again gained a foothold in New York City with the merger of Rosenzweig & Maffia LLP into its fold.

Rosenzweig & Maffia, a $1.1 million firm with two partners and seven employees, specializes in entertainment, theater arts and sports accounting. The firm will operate under the Janover Rubinroit name. R&M founders David Rosenzweig and Joseph A. Maffia serve as co-managing partners of the New York office.

“We reached a point where we realized we were too big to be small, and too small to be big,” Rosenzweig said. “We had to do something to get to the next level. We spoke to a lot of firms last year and we were most comfortable with [Janover].”

The move marks Janover’s re-entry into Metro New York, according to managing partner Michael Goodman, who noted that the firm previously had a New York location that it shuttered in 1996. Prior to the merger, Janover Rubinroit had 45 employees, including six partners, and gross revenue of $5.5 million.

The merger also strengthens Janover’s existing entertainment practice and adds another niche — royalty reviews, which R&M does through a separate entity, R&M Royalty Review. That practice, with revenues of about $350,000, will become part of JR Group, encompassing Janover Rubinroit and its four affiliated businesses: JRF Asset Advisors, JRS Financial Services, Outsource Your Books, and JR Benefit Services.

Goodman noted that the deal marks the firm’s fourth since 1998, and said that his firm is looking to acquire other firms that specialize in entertainment, royalty review and broker/dealers.

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