There is a company in New York City that publishes trade magazines and newspapers for the retail trade, and it has been successful in that effort. It also published two newspapers that did not do so well. I worked for both of those.
So why should a fine company do so poorly? The company, Lebhar-Friedman, does extremely well with publications such as its flagship, Nations Restaurant News, whose readers are the storeowners. For six years, it tried to serve readers who were the owners of computer stores through Computer & Software News, and for a different six years, it tried to reach accountants through Accounting Today. It folded the computer book, which never made money. In 1993, it sold Accounting Today, which never made money until its sale to the Thomson Corp.
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