Microsoft completed the acquisition of marketing campaign and activities management tool maker MarketingPilot, with plans to have it function as a wholly owned subsidiary of Microsoft within its Business Solutions team – specifically Dynamics CRM.
This purchase is especially designed to help accelerate the Dynamics CRM team’s ability to better meet chief marketing officers’ needs to execute on and measure effective marketing campaigns and deliver immediate ROI to their businesses, according to Dynamics CRM corporate vice president Bob Stutz.
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