Microsoft completed the acquisition of marketing campaign and activities management tool maker MarketingPilot, with plans to have it function as a wholly owned subsidiary of Microsoft within its Business Solutions team – specifically Dynamics CRM.

This purchase is especially designed to help accelerate the Dynamics CRM team’s ability to better meet chief marketing officers’ needs to execute on and measure effective marketing campaigns and deliver immediate ROI to their businesses, according to Dynamics CRM corporate vice president Bob Stutz.

“Microsoft’s vision for marketing is to help marketers plan, execute, monitor and optimize customer interactions across digital, social and traditional channels and measure the impact on revenue,” said Stutz, who stressed that the acquisition of MarketingPilot will help accelerate this strategy.

“Our goal is for Microsoft partners to benefit from these new capabilities along with other Microsoft products and services available to sell and implement solutions for their customers,” Stutz continued. “Of note, MarketingPilot existing customers and new customers will continue to purchase directly from MarketingPilot.”

Additional details on Microsoft’s product vision and other specific plans for MarketingPilot will be revealed in March 2013 at its Convergence user and partner conference.

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