Microsoft Dynamics' plans for its products' future are heavily focused on the cloud with some mobile and social aspects, specifically with its latest releases.

This was one of the primary messages delivered during a keynote address by corporate vice president of Microsoft Business Solutions marketing Wayne Morris and MBS president Kirill Tatarinov at the Convergence 2013 user and partner event in New Orleans.

Morris first highlighted the latest product related news, noting the acquisition of social monitoring analytics company NetBreeze; the release of a new version of its Marketing Pilot marketing automation product with plans to work with Dynamics CRM; a new set of apps that will mobilize aspects of Dynamics AX on most devices; and the planned release of Dynamics GP 2013 and NAV 2013 on the Microsoft Azure cloud, coming in June.

Tatarinov stressed that Dynamics products and business strategy was about "unification," which he said was important given the pace of change facing today's businesses.

"The world has changed in a very profound way. Today there are more connected mobile devices than there are people on the planet...We are looking at a changing world and our role in it," said Tatarinov."We are evolving to a devices and services company and the world of cloud and services is another very important part of our organization, cloud has become integral in everything we do." 

The remainder of the keynote address focused on customer success stories with Dynamics products, which Tatarinov labeled as "dynamic businesses."

"We are proud to play the role as a unifier in your business and for every business to be a dynamic business," said Tatarinov. "A dynamic business is one that connects different functions around the organization, front office to back office, business and technology, CIO to CFO and CMO."


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