A few years ago, someone suggested that vendors who wanted to market against Intuit’s Quick Books should adopt a phrase like “Do you want it Quick? Or do you want it right?

That was before Intuit stiffened the product with an audit trail. The person who made that suggestion was me and no one picked up on the phrase. Since then, QuickBooks has become even more entrenched in the low-cost accounting software market, despite Microsoft’s entrance with the product now called Office Accounting.

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