More than three-quarters of multinational CFOs believe that exposure to the public of their corporate tax planning activity has a detrimental impact on a company’s reputation, according to a new survey.

The survey, by Taxand, a global organization of tax advisors to multinational businesses, also found that 100 percent of the multinational CFOs polled felt that their tax authority was focusing more on substance in the past year (for example, the location of taxable profits and permanent establishment).

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