San Mateo, Calif. (Sept. 11, 2002) -- As part of its ongoing strategy to position its Internet-based Oracle Small Business Suite of applications software against better-known middle market applications, NetLedger Inc. is developing customer relationship management functions for the suite.
NetLedger, which co-markets the suite with Oracle Corp., announced the upcoming addition of "NetCRM," which includes the following CRM functions: sales force and marketing automation, customer support and sales order management -- all integrated with corresponding management systems in the suite. The new system is scheduled for release in October at a base price of $600 per user.
"NetCRM provides small to mid-size enterprises with complete customer life-cycle management and the flexibility to tailor these capabilities to the way they do business," NetLedger said. Features include configurable user security levels, document management functionality, intranet content publishing capability, and the ability for users' customers to search users' online "knowledge bases" to find answers to their questions, without calling customer support.
A company spokesman said NetCRM is designed to compete with new small business CRM technologies from Microsoft Business Solutions, developer of the Great Plains and Navision products lines, and with Internet-based salesforce.com. In a separate strategy to compete with Microsoft and other middle market vendors, NetLedger has been recruiting resellers capable of developing vertical industry versions of Oracle Small Business Suite.
-- John M. Covaleski
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