San Mateo, Calif. - Veteran Intuit executive Jay O'Connor was appointed vice president of worldwide marketing for NetSuite Inc., a provider of on-demand business software.

In his new role, O'Connor will be in charge of overseeing marketing activities and programs such as demand generation and brand strategy for all NetSuite products.

O'Connor spent six years at Intuit in such capacities as group product manager of QuickBooks, director of, and most recently as vice president of marketing and production management at CaseCentral.

"I'm pleased to have the opportunity to work with such a pioneering team of professionals," O'Connor said in a statement. "NetSuite is revolutionizing the way companies do business, and I'm excited to help bring the company to the next level."

Separately, NetSuite named Best Software veteran Adam Ross to the post of vice president of channel sales.

In his new role, Ross will spearhead the company's channel sales initiatives for its NetSuite, NetSuite Small Business, NetCRM, NetERP and NetCommerce products. Prior to coming aboard at NetSuite, Ross served as national sales director for Best's customer relationship management division. He also was manager of strategic accounts.

NetSuite's channel program was launched in 2002.

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