San Mateo, Calif. (June 25, 2004) -- Hosted business application provider NetSuite Inc. is now offering integrated Web store functions with its enterprise resource planning and customer relationship management features through its new NetCommerce product.

Customers who log onto Web sites built on NetSuite will now be able see their entire history with that merchant, regardless of whether the interaction took place online or offline. With NetCommerce, Web orders automatically update NetSuite to reduce inventory, notify the warehouse for shipping, create invoices for billing, and update customer records.

More than 1,000 companies currently use NetSuite to automate their e-commerce operations, according to a company statement.

NetCommerce also includes e-marketing capabilities to help acquire new customers and track the success of marketing efforts.

“To effectively compete today, small and midsized businesses have to make the move beyond first generation, e-commerce bolt-on Web site content and Web stores,” Gene Alvarez, vice president of technology research Services at META Group Inc., said in a statement. “Trading partner demands are driving the move to second generation e-commerce integrated with customer facing and back office real-time business processes and customer intelligence.”

Later this summer NetSuite will offer analytic and site building tools for additional functionality.

NetCommerce Analytics is a Web reporting tool that can incorporate transactional and customer-specific behavioral data. NetCommerce Site Builder enables companies to build and manage entirely customizable sites built with any tool (such as Macromedia Dreamweaver or Adobe Illustrator) that automatically link with NetSuite’s accounting, inventory and customer management capabilities. It also enables companies to sell online in any language or currency chosen by the customer.

--WebCPA staff

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