In a bid to draw in more value-added resellers of its cloud-based accounting and business management software, NetSuite is offering VARs 100 percent margin on first-year license subscriptions.

The NetSuite SP 100 Program offers 10 percent margins on renewals, creating a recurring revenue model for the vendor’s reselling partners, as well as the sales and technical training, sales cycle assistance and marketing support that it already offers its channel.

The company has about 200 VARs in its channel, which was launched in 2002, but it hopes to boost those numbers by building a revenue model that's more like the one resellers of on-premise software are used to. It is particularly interested in drawing in resellers of Microsoft Dynamics.

With acceptance of cloud computing growing among users, NetSuite hopes the SP 100 Program — which it says can boost reseller revenues by as much as 70 percent — will lead resellers to fully embrace cloud-based software, according to vice president of channel sales Craig West, who noted that the promotion is expected to last at least until the vendor's partner conference in mid-April. (Listen to our podcast with West here.)

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