NetSuite to Release New CRM Application

Online business applications provider NetSuite plans to unveil a new customer relationship management application in June.

The new CRM+ module will focus on every customer, from prospective buyers to repeat customers, by capturing and storing details on purchases.

An eCRM feature is also included within the CRM+ software, allowing for Web site hosting and analytics, customer portals, partner portals, and partner management. By incorporating the corporate Web site into the selling process, this CRM module can pull a number of details about a prospective customer for sales personnel.

Once a customer has made a purchase, the eCRM tool allows the client to see their outstanding quotes and to re-order products and services through the self-service portal. In addition, a partner self-service portal incorporates lead sharing and registration, enabling partners to see which leads turned into sales.

NetSuite CRM+ is available at $129 per month per user and includes functionality like order management, upsell/cross-sell, project tracking, partner management, and basic Web site hosting capabilities. Additional functionality, such as incentive management, an advanced site builder, and Web analytics, are available for $199 per month.

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