Whenever a long-awaited show opens on Broadway, it's traditionally accompanied by a star-studded premiere, spotlights and an anxious wait for the first wave of reviews. We can't match that glitz and bonhomie with the debut of the new Accounting Today, but we're no less excited about our revamp and we're sure the reader reviews will be equally enthusiastic.
Actually, the adjective "new" isn't quite accurate, as we won't be changing our editorial mission of the past 22 years. True, we will be revising our look and expanding our coverage going forward, but we think of it as more of an evolution than quantum change.
For those veteran readers of Accounting Today, some of the changes will be immediately visible, such as its slightly smaller trim size, and an increase in the frequency of art elements such as graphs and charts. However, the crux of our evolution is rooted in merging in the best and most distinct elements of our former sibling publications, Practical Accountant and Accounting Technology, and bringing them under the Accounting Today brand.
And that's where we are excited to welcome those new readers who have been migrated over from Practical Accountant and Accounting Technology. We realize, of course, that it will require a bit of an adjustment at first, as changes that depart from decades of tradition unquestionably are. But we are confident that within one or two issues, Accounting Today will become a required staple of professional reading to you - our new audience.
Beginning with this issue, Accounting Today will feature expanded coverage in our Practice Resources and Technology sections, the editorial cornerstones of Practical Accountant and Accounting Technology and the components that made those publications must-reads within the accounting profession, as well as being the driving forces behind their cultivating legions of loyal and long-time and readers subscribers.
But for our flagship publication going forward, while it will be fortified with expanded department content from our former sister publications, much will remain the same with regard to our editorial mission. Accounting Today will continue to deliver premium content in its long-running departments such as Financial Planning, Tax and Assurance, and our recently added Crisis Center section. We will also provide more space for outside commentary in our revamped op-ed page.
As a result of the consolidation, we are doubling Accounting Today's readership base to 60,000, most of whom are the key decision-makers and leaders within the public accounting landscape.
Empowered by the strongest facets of our editorial portfolio, Accounting Today takes an inarguable position as the leading content provider for the accounting profession.
So take a moment to absorb the changes and then I encourage you to drop me a line.
I'm sure you will be as excited as we are!
(c) 2009 Accounting Today and SourceMedia, Inc. All Rights Reserved.
Register or login for access to this item and much more
All Accounting Today content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access