If your marketing efforts include a newsletter, you know the value of providing clients, prospects and referral sources with information that they need to be successful. A focused newsletter is a tool that many CPA firms use to market their services and maintain communication throughout the year.
But how do you know if your clients are actually reading it? That's a tough question when talking about a print newsletter, which may get thrown away unopened. But with an e-newsletter, technology exists that allows you to track read-rates, as well as other important metrics, and provide readers with the most recent information available. With that information, you can generate new business leads and increase revenues from existing clients.
Register or login for access to this item and much more
All Accounting Today content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access