If your marketing efforts include a newsletter, you know the value of providing clients, prospects and referral sources with information that they need to be successful. A focused newsletter is a tool that many CPA firms use to market their services and maintain communication throughout the year.

But how do you know if your clients are actually reading it? That's a tough question when talking about a print newsletter, which may get thrown away unopened. But with an e-newsletter, technology exists that allows you to track read-rates, as well as other important metrics, and provide readers with the most recent information available. With that information, you can generate new business leads and increase revenues from existing clients.

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