Philadelphia accounting firm Nihill & Riedley P.C. has been renamed as Smart Devine & Company LLC after it was acquired by Jim Smart and Rich Devine, formerly of Smart and Associates.

The firm is also being rebranded with a new visual identity and Web site, it said Tuesday.

Smart founded his original firm, Smart & Associates, in 1988 and built it into the 21st largest accounting firm in the country, with annual revenues of over $100 million, before he sold it in 2009 to the consulting firm LECG for $25 million in cash and $39.9 million in stock (see LECG Completes Smart Merger). However, LECG has since imploded and parts of it have been acquired by FTI Consulting, Grant Thornton and WeiserMazars (see LECG Sells Practices to FTI, Grant Thornton, WeiserMazars). Devine used to be a partner at Smart & Associates, from 1996 to 2008.

Smart and Devine acquired Nihill & Reidley last year. Under the new name, it will operate as a full-service accounting, tax, business advisory, forensic accounting and litigation services firm. “By introducing a familiar name and refreshing our brand identity, we want to send a clear message to businesses that Smart is back offering a full suite of accounting, tax, advisory, forensic and litigation support services,” Smart said in a statement.

The firm is also moving its offices to Market Street to be in a more central location in the Philadelphia business community.

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