I have visited many reception areas of professional service firms, had close interaction with hundred and hundreds of accountants, and am constantly exchanging business cards. At these times, being a reporter, I am always observing. I also more often than I would expect notice something that bothers me.

For example, some reception areas only have brochures and newsletters from the firm, and no publications of the industry that it serves. I have also been to reception areas where you know the person is relieving the regular receptionist and telegraphs they don’t want to be there and isn’t going to help you. 

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