As corporate demand for analytics and business intelligence keeps rising, CPAs need to play a major role in helping drive BI projects, providing both analysis and expertise as well as determining the critical metrics needed to ensure the success of the enterprise-wide initiative.

"The [BI] will fundamentally change the way your organization works," said co-presenter Donny Shimamoto, CPA, CITP, of IntrapriseTechKnowlogies LLC at the AICPA Information Technology Conference, here. "CPAs should take the lead in enabling BI within companies." Shimamoto teamed with Kenneth Rona, formerly of AOL and now with IXI Corp., in a session on business intelligence. "They can provide analysis and expertise, and need to work with the other business units to identify the information needed," he added.

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