I just returned from another Association for Accounting Marketing Summit and once again what I saw and heard impressed me. The turnout was quite good, especially with so many new to accounting marketing. Also refreshing was the vitality of the attendees and the sharing and mentoring.
I didn't just interact with accounting marketers, but I met a number of managing partners of accounting firms who were attending the conference for the first time. I really commend these individuals. They decided that they should branch out of their normal state society, association, and AICPA-sponsored meetings. In talking to them, they indicated that they were glad they did. It was evident they were beginning to understand both the substance and importance of accounting marketing.
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