PDI Global has introduced a Social Media Starter Package to help more accounting firms incorporate social media into their marketing programs.

The bundle of services is designed to help firms develop plans for getting the most impact from blogs and social networking sites like Facebook, Twitter and LinkedIn. The services also help firms establish policies to guide the use of such sites by staff members.

The package includes an initial consultation about the firm’s social media marketing goals, case studies showing how social media can help firms generate new business, a sample social media policy and code of conduct, communication strategies and best practices tailored to the firm’s needs, and a plan for creating profiles and posting content on sites such as LinkedIn, Facebook and Twitter.

For more information, visit www.pdiglobal.com.

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