I visited Grand Central Terminal in New York last week to check out an unusual display by software vendor Intuit as it tries to get more small businesses to adopt its QuickBooks accounting software, even businesses that aren’t really businesses yet.

The company took over Vanderbilt Hall in the venerable railroad station and was busy handing out free copies of the Simple Start edition of its software to commuters and passersby, while also trying to get some of them to talk about their dreams of starting their own businesses.

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