Platform adds two California firms

Platform Accounting Group added Wayne Long & Co. and Seghettii Waxler, based in Bakersfield and Santa Cruz, California, respectively.

The Platform Accounting Group, based in Holladay, Utah, was founded in 2015 and acquires small accounting firms. These two transactions mark the 17th and 18th firms in California that are part of the platform. Terms of the deal were not disclosed. 

Upon joining the platform, Seghetti Waxler is now part of Bayshore Advisors. Bayshore was established in 2015 and specializes in business, personal income tax and business valuations. Bayshore has two partners and eight employees.

Similarly, Wayne Long & Co. is rebranding to Longview Advisors on joining the platform. It is a full-service accounting firm with two partners and 17 employees. 

"The Visionary Group appreciated the opportunity to put together Wayne Long and The Platform Group," said Bob Lewis, the CEO of The Visionary Group. "We have been working with Reyes Florez and Noah Berry at Platform for years now and continue to watch their successful group grow."

Platform most recently expanded in Oregon, adding Watters and Associates earlier this month. In August, it added AWG Wine Advisors, formerly known as Allen Wine Group, based in Santa Rosa, California. In July, the private equity-funded firm added Madison Street Advisors, formerly known as McCormick Tax Group, in Chicago. In February, it added Keystone Advisor Group, formerly known as Heckman & Laudeman, in Orwigsburg, Pennsylvania. Last month, Platform added AKM Advisors, a firm based in New York. Last December, it added Midwest Advisors, formerly known as Philip+Rae & Associates, in Naperville, Illinois, and Crossroads Advisors, formerly Peachin Schwartz + Weingardt, in Indianapolis.

In 2023, the firm acquired and rebranded several firms in California, including Alpert & King and R.O.A.D in Thousand Oaks, JHS in Danville and Anaheim, and Hamilton & Co. in Modesto. Last year, it received an $85 million funding round led by Cynosure Group of Salt Lake City.