In Australia, accountants practice as chartered accountants or CPAs. The Institute of Chartered Accountants in Australia (ICAA) has begin an aggressive media campaign to promote chartered accountants at the expense of CPAs there. Ads have appeared during television programs such as "Business Sunday" and "Meet the Press" and in full-page displays in daily newspapers.

To give you an idea of the tenure of the ads, one was reported to read as follows: "Research has indicated confusion between chartered accountants and CPAs. These are not the same. The chartered accountant qualification is a graduate diploma. The CPA qualification is not. The chartered accountant qualification is credited towards UK registered auditor status. The CPA qualification is not. Over 60% of CFOs in Australian Top 500 companies are chartered accountants. Put simply, a CPA is not a chartered accountant."

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