It's fair to say that CPAs have "gotten the memo" when it comes to the importance and value of marketing. Telling their story to those who need to hear it - and are in a position to respond - is a concept many now understand and even embrace.But in today's demanding marketplace, it's not enough to market an offering; you've got to manage it - from incubation through birth, innovation and beyond. Sharply designed brochures, hard-hitting direct mail and interactive Web sites simply won't get you where you want to go.

Sounds like widgets to me

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