Analysts found that Comcast might need to revise its scoring system after Steve Burke, CEO of its NBCUniversal unit, announced Wednesday that the company would “about breakeven” with their 2012 London Olympics Game coverage.
The reported network win was surprising, as the Olympics have “long been a loss leader,” Barclays Capital’s James Ratcliffe told the , according to the New York Post. Comcast CFO Michael Angelakis has since confirmed that purchase-price accounting allowed NBCUniversal to write down the price of the games by about $200 million.
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