[IMGCAP(1)]It seems these days that nine out of 10 CPAs make the claim that they are a “trusted advisor,” but by now this descriptor carries about as much differentiating clout as “new and improved.” And if you’re counting on this distinction to set your firm apart in a highly competitive marketplace, your positioning may not be as effective as it could be.

I’d suggest the key is to demonstrate that you’re unique among your peers.

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