New York (June 11, 2002) -- Apparently going to great lengths to distance itself from its accounting firm roots, PwC Consulting said it will change its name to "Monday." This came out of the firm's collaboration with global brand consultancy Wolff Olins, with whom PwC is working on its branding efforts, according to a PwC Consulting spokeswoman.The name change will take place when the consultancy completes its separation from its Big Five parent PricewaterhouseCoopers via an initial public offering, slated for August.

The move by PwC Consulting is in line with a trend among Big Five spinoffs to change their names to distinguish themselves from their accounting firm parents. KPMG Consulting, which separated from KPMG in a public offering in February 2001, also plans to adopt a new moniker. As part of an agreement that split it from Arthur Andersen, the former Andersen Consulting ditched the Andersen name in January 2001 to become Accenture. And, Deloitte Consulting, the consulting arm of Deloitte Touche Tohmatsu, announced last week that it will become a privately held firm and would change its name by the end of the year.

"Our new name -- 'Monday' -- is exactly what we want it to be as we create our new business: a real word, concise, recognizable, global, and the right fit for a company that works hard to deliver results," said Greg Brenneman, president and chief executive officer. "Monday is a new identity on which to build our company’s future, and it will have meaning and stand for something: real people, real experience, real business…and that means real results."

-- Electronic Accountant Newswire staff

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