PricewaterhouseCoopers announced the launch of a United States-based valuation practice offering a full range of valuation services.   The Big Four firm has organized its valuation services into two teams. Offerings from the Transaction Services Accounting and Valuation Advisory practice are aimed at helping companies meet financial reporting and tax valuation requirements, especially those related to mergers and acquisitions. The practice will be lead by New York partner John Glynn, a former professional accounting fellow at the Securities and Exchange Commission and PwC's representative to the Appraisal Issues Task Force.   Meanwhile, Chicago-based partner Mark Haller will head the firm's Business Analytics team that will offer applied valuation analysis and advisory services to help companies make business decisions. Haller is already the leader of PwC's Economics and Strategy practice.   Both teams will operate with a goal of providing quantitative support to help clients makes decisions on issues such as new market entry and competitive threats, dispute resolution, changing and emerging business models, internal investment choices, product pricing, product rationalization and extension, and customer value assessment. The service was specifically created with non-audit clients in mind.   PwC said that with the U.S. launch, it is capable of delivering valuation services worldwide through a team of more than 1,550 valuation professionals.

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