Continuing with a push to help its own customers grow their business, Intuit Inc. will include a number of Google Inc. services aimed at boosting the online profile of small businesses in its QuickBooks 2007 product line.

In a conference call this week, the chief executives of both companies -- Intuit's Steve Bennett and Google's Eric Schmidt -- stressed that the non-exclusive alliance is a win-win for everyone. Intuit, which has already been working to provide heightened marketing services to participants in its ProAdvisor program, will be able to offer another avenue for small customers to advertise themselves. Google will gain a showcase for its offerings to a broad base of potential clients through an already-trusted source.

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