QuickBooks introduces 'Backing You,' starring Danny DeVito

Intuit QuickBooks’ Backing You campaign, now in its second year, has named Danny DeVito a partner for its latest videos. The initiative is aimed at helping self-employed, small business and mid-market enterprise customers succeed.

DeVito, whose character in the long-running TV series “It’s Always Sunny in Philadelphia” helps run a small dive bar, will help “provide customers insights about smarter business tools while they run the day-to-day of their business,” in the Backing You videos, Intuit reports. The comedian will play a coach and advocate for small businesses on behalf of QuickBooks, where he cheers on real small business owners, including an electrician, a personal trainer and a doggy daycare owner, with practical advice to help them on their path to success. The short films aim to shed light on the common struggles small business owners experience and also to demonstrate the simplicity of using QuickBooks tools to manage their business.

Danny Devito QuickBooks

Intuit is also releasing a series of instructional mini films called “Danny Teaches,” in which DeVito will demonstrate the simplicity of QuickBooks’ product suite in 15 seconds, To further boost the real small businesses taking part in the video campaign, Intuit is featuring 30-second commercials that profile each of the business owners as they receive personalized coaching from DeVito.

“The importance of small business is personal to me,” DeVito said in a statement. “At a young age, I watched both my parents and my sister build their own business from the ground up and struggle to balance family obligations with growing their businesses. When Intuit QuickBooks approached me for this campaign, I felt this was a way that I could give back to this very important industry, show them how to make their lives easier and make them laugh along the way too.”

“Owning a small business can be the most rewarding yet challenging pursuit a person takes on. We know how much work and effort it takes to keep these businesses afloat and their time is of the utmost importance,” added Dan McCarthy, vice president of global marketing for QuickBooks. “When QuickBooks launched Backing You last year, we focused on the inspirational stories we hear through our hours of customer-focused research and innovation. This year, we kept with the same Backing You message to show small business owners we understand their challenges and to show the ease of using QuickBooks products. This new campaign is an entertaining call for small business owners, the self-employed and mid-market enterprises to get what they are owed. Nothing is more valuable than time and QuickBooks provides a smarter way to run a small business so owners can get back the time, and money they deserve.”

To view the Backing You video series, which is now live, visit Intuit’s QuickBooks video channel on YouTube.

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