The Tax & Accounting business of Thomson Reuters has released an email marketing benchmark report for CPA firms.
The 2012 Email Marketing Benchmark Report: CPA Firms, released under Thomson Reuters’ recently acquired BizActions brand, aims to help accounting professionals evaluate their electronic marketing strategy and determine the best practices for marketing their firms to clients, prospects, and referral sources.
“E-marketing is exploding with the rise of social media,” said BizActions director Gary Kravitz in a statement. “However, as shown in the report, email continues to be the preferred method of sending marketing messaging, partly due to the high return on investment.”
Currently, 56 percent of Internet users in the U.S. interact with businesses through emails only, as opposed to 1.3 percent who rely solely on Twitter, or 0.7 percent who prefer Facebook for brand interaction – according to ExactTarget.
The BizActions benchmark report tracks 2010 and 2011 trends in email click activity, open rates, and other metrics over two years, and breaks down the results by geographic region, list size, firm size, and distribution day and time. It also explores the performance of each geographic region based on list size, launch day, time and frequency, as well as identifies the quartiles for each metric reviewed. The data for the report is based on more than 15 million email messages compiled from nearly 400 BizActions accounting firm clients in the U.S. To download the free report,
