Kissimmee, Fla. (June 15, 2004) -- Trying to get a CPA or accounting professional in practice or industry interested in new software may not be the easiest task, but with the right approach and understanding they can and will turn into referral partners for resellers, and sometimes even become buyers.

This was the general message offered by Geni Whitehouse, vice president of accounting alliances at the Accpac division of Best Software, to a room full of business management software resellers and tech consultants here at Best’s Insights 2004 conference.

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