[IMGCAP(1)]Don’t rely on SEO to do things it can’t. The best search engine optimization in the world won’t help if your business isn’t ready to welcome the potential clients it attracts.

Many firms get so wrapped up in the quest for perfectly optimizing their websites that they forget the rest of the equation. If done well, SEO can be very good for an accounting firm and its site. Its main purpose, of course, is to lead people to your site. But what do they find when they get there?

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