[IMGCAP(1)]Last November, marketing professionals at BKR International demonstrated the challenge that surrounds creating a culture.

In an overwhelming response to the question “What is the biggest challenge facing your firm that should be addressed in the next 12 months?” they cited the top concerns that clearly fell into the category of “creating a marketing culture.” BKR surveyed approximately 100 member CPA firms asking them to identify the most pressing issue that they wanted to address over the next year.

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